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A compilation of all the latest Amazon Echo and Alexa stats, charts and market data. Click any link below to jump to its corresponding chart or scroll down to view all.

Total US Alexa Skills
Total Alexa Skills in UK & Germany
Smart Speaker Market Share
Canalys Smart Speaker Sales 2017
Number of Alexa App Downloads
Alexa Skill Milestones
Alexa Skill Growth Rates
Alexa Skill Ratings Breakdown
Alexa Skill Ratings Analysis
Top 100 Rated Alexa Skills By Category
Smart Speaker Sales
Amazon Alexa Consumer Use Statistics
CIRP: How Consumers Use Amazon Echo
CIRP: Amazon Customer Awareness of Amazon Echo
Voice Assistant Device Footprint
Amazon Alexa Sales Growth
Voice Assistant Google Search Trends
US Households with Smart Speakers
US Household Smart Speaker Ownership
US Smart Speaker Installed Base
Number of Alexa Skills by Content Category

Total Alexa Skills – US Only

Voicebot was the first to report on the total number of Alexa skills in the US.


Total Alexa Skills – US, UK & Germany

A breakdown of the total number of Alexa skills available by country.


Smart Speaker Market Share

As of December 2017 according to an Edison / NPR study.
us-smart-speaker-market-share-december-2017-01


Canalys: Smart Speaker Sales 2017

Data from Canalys for 2016, 2017 and the forecast for 2018.


Number of Alexa App Downloads

Data from Google Play Store.


Alexa Skill Milestones


Alexa Skill Growth Rates


Alexa Skill Ratings Breakdown


Alexa Skill Rating Analysis

Based on the top 100 skills according to the Alexa Skills Store.


Top 100 Alexa Skills By Category

Based on the top 100 skills according to the Alexa Skills Store.


Smart Speaker Sales

Data from a recent study by Strategy Analytics.


Amazon Alexa Consumer Use Statistics

Data from a May 2016 survey of nearly 1,300 consumers conducted by Experian and Creative Strategies to understand consumers’ usage and satisfaction of Amazon’s Alexa. View the full study here.



CIRP: How Consumers Use Amazon Echo


CIRP: Amazon Customer Awareness of Amazon Echo


Voice Assistant Device Footprint

Analysis and chart provided by VoiceLabs. Click here to view the full image.


Amazon Alexa Sales Growth

Analysis and chart provided by VoiceLabs.


An analysis comparing the Google search trends for Amazon Alexa, Amazon Echo, Google Assistant and Google Home from the time around the announcement of Google Assistant and Google Home to March 12, 2017.


US Households with Smart Speakers

Gartner predicts that 75% of US households will have smart speakers like Amazon Echo or Google Home by 2020 according to Inside Radio. Edison Research survey data earlier this year suggested that 7% of U.S. households currently have a smart speaker with an embedded voice assistant.


US Household Smart Speaker Ownership

An analysis by Voicebot of the forecasted growth of smart speaker ownership with data provided by the US Census Bureau, Gartner and Edison Research.


US Smart Speaker Installed Base

An analysis by Voicebot of the potential growth per year of smart speaker ownership. Data provided by the CIRP, VoiceLabs, Statista and Edison Research.


Number of Amazon Alexa Skills by Content Category

Analysis and chart provided by VoiceLabs. Click here to view the full image.


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