Google Home & Assistant Stats

A compilation of all the latest Google Home and Assistant stats, charts and market data.

US Smart Speaker Market Share – 2017

Data courtesy of eMarketer.

US Households with Smart Speakers

Gartner predicts that 75% of US households will have smart speakers like Amazon Echo or Google Home by 2020 according to Inside Radio. Edison Research survey data earlier this year suggested that 7% of U.S. households currently have a smart speaker with an embedded voice assistant.

US Household Smart Speaker Ownership

An analysis by Voicebot of the forecasted growth of smart speaker ownership with data provided by the US Census Bureau, Gartner and Edison Research.

US Smart Speaker Installed Base

An analysis by Voicebot of the potential growth per year of smart speaker ownership. Data provided by the CIRP, VoiceLabs, Statista and Edison Research.

Total Number of Google Actions

Voicebot was the first to report on the total number of Alexa skills in the US and now our data also includes Google Actions. The total number of Alexa skills and Google Actions also now designate the number of flash briefings that are included in the total amount for each.

Amazon Alexa and Google Home Growth

This chart shows the growth in Amazon Alexa and Google Home use after the 2016 holiday season. Analysis and chart provided by VoiceLabs.


Voice Assistant Google Search Trends

An analysis comparing the Google search trends for Amazon Alexa, Amazon Echo, Google Assistant and Google Home from the time around the announcement of Google Assistant and Google Home to March 12, 2017.

Consumer Awareness of Google Home and Amazon Alexa

Data and analysis from a 2017 survey conducted by Edison Research and Triton Digital of the US population 12 years of age and older.


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