India can now buy another Alexa-enabled device with high-end sound quality. The Harman Kardon Allure with Alexa is now selling on Amazon.in and will ship December 20th. The cost is 22,499 Rupee (about US$350) and is only available to Prime Members. The Allure is not available today on Amazon.com, but can be purchased in the Amazon Germany and UK stores for €279 and £249.99 respectively. You can order it directly in the U.S. from Harman Kardon for $249.95.
Good Option for India and Amazon Partners
This is good news for audiophiles in India that want high fidelity sound quality along with Amazon Alexa. Currently, Amazon Echo is the only smart speaker on sale in India so Harman Kardon is getting the high-end smart speaker segment to itself. This may also be critical for Amazon partners to have more options to sell their inventory. The U.S. market was suddenly saturated with high-end smart speaker options this fall as Harman, Sonos, JBL, Pioneer, Google and others all launched devices targeting audiophile consumers. India represents a new, large market to sell into that doesn’t have the same level of competition as the U.S. and Europe.