There have been a lot of Black Friday deals on smart speakers in the U.S. and there are now some aggressive deals in the UK as well. Amazon is selling the 2nd Generation Echo for £69.99, a 22% savings off this list price. Not to be outdone, Google is selling Google Home for £79. That is a 39% savings. If you want even more savings you can go to Argos and pick up a Google Home for £77.50. Back at Google.com/uk and at Currys PC World you can also find a Google Home Mini for £34, a 31% savings.
Black Friday Discounts Drive Unit Sales
There are certainly more big sales on smart speakers throughout the UK and other markets supported by Amazon Echo and Google Home. The reasons are clear. Retailers believe that low prices on smart speakers will draw shoppers that will also purchase other items. And, both Amazon and Google are in a fierce battle for market share. The expectation is that habits formed around one smart speaker are likely to be sticky and establish consumer loyal to the platform. Adobe data forecast that smart speakers will be among the top electronics gifts of the Holiday season. Amazon and Google are betting that sale prices will help ensure the forecast becomes reality and they don’t lose ground to each other by matching aggressive pricing.