Olo, the online food ordering service for restaurants, announced today that it is teaming up with Amazon to bring its customers access to Amazon Alexa users. That means Olo’s current restaurant partners ranging from Five Guys and Shake Shack to Chipotle and sweetgreen can now fulfill orders through Amazon Restaurants meal delivery service. Gus Lopez, general manager of Amazon Restaurants commented:
We are excited to leverage Olo’s digital ordering technology and continue rapidly growing our network of restaurants to give Amazon Prime members more options for fast delivery from their favorite brands.
Alexa Provides Instant Gratification for Everyday Activities
This is another example of Amazon moving quickly to make Alexa-enabled devices more integrated into everyday habits. What do we do everyday? We set alarms and timers. We check the weather. We turn on the lights. We order food. The idea is to put Alexa everywhere in every device so she is always available to fulfill our needs. Then make sure Alexa can provide the services that people need each day. As the saying goes, “You gotta eat.”
A Two-Way Deal for Olo and Amazon
This looks like a two-way deal. Olo gets Amazon as a customer and becomes the new platform for Amazon Restaurants to onboard new restaurants. Olo customers become eligible for Amazon Restaurants delivery service and immediately expand their customer reach. Amazon Restaurants users get access to 200 restaurants with 40,000 locations. Pretty soon you may be ordering Shake Shack delivery from your smart glasses while walking to your home. I’m sure that sounds like paradise to more than a few people.