ITWorld – Quick-service restaurant chain Wingstop launched an Amazon Alexa skill this week. The skill lets users place a new order, re-order from favorite and recent orders, pay their bill and check on estimated pick-up times. To use the skill, Wingstop customers must enable it on their Alexa device and link their Wingstop account with the Alexa app on their phone or tablet. The skill also walks the user through the order process to ensure that they don’t miss a step, such as selecting the dipping sauce they’d like with their order.
With 75% of the company’s business coming from take-out orders, Wingstop saw potential in making it even easier for customer’s to place an order by using Alexa. “This is our first entry into voice automation and I’m excited about learning more about… seeing how we can continue to broaden our ordering channels,” said Wingstop CIO Stacy Peterson. LINK