Adweek – There are now more than 5,000 Alexa skills which means there are thousands of ways for users to interact and engage with their Alexa devices. Amazon recognized this and rolled out a new advertising campaign called “Alexa Moments” last month. The campaign consists of a hundred 10-second vignettes showcasing the various ways people use Alexa in their daily lives. Each one ends promoting the hashtag “JustAsk.” The short videos were created in-house and inspired by real user stories some of which came directly from the 43,000 online customer reviews of Amazon’s Alexa products. See a few examples below.